Lipton Tea is one of the leading brands in the food & beverages sector. SWOT Analysis is a proven management framework which enables a brand like Lipton Tea to benchmark its business & performance as compared to the competitors. In Lipton Tea SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Lipton and Pure Leaf RTD varieties come under a Unilever/PepsiCo joint venture, Pepsi Lipton International.SWOT analysis of Lipton Tea analyses the brand by its strengths, weaknesses, opportunities & threats. Lipton Herbal Infusion Tea Bags Immunity Supporting Ingredients Lemon & Ginger Naturally Caffeine-Free 20 Tea Bags. * Unilever offers Lipton and Pure Leaf as tea bags. We've had a lot of good effort at getting the core black tea back to growth, but we just don't see it happening.вЂќвЂ‹

And we have really seen this trend play out - it's not a short-term thing, it's a long-term trend, over a decade.

вЂњBut the harsh reality is that two-thirds of our tea business remains core black tea, which is declining. вЂњAnd we've done a lot of work to add that leg to the portfolio, both inorganically within the brands that we had, but also by building in some new brands that we've acquired.вЂ‹ вЂњIn the tea market - and you're really talking here about consumer trends - there's a really quite dramatic shift from black tea to initially green tea and now we're seeing more and more herbal teas and infusions,'В вЂ‹he said, speaking in the company's earning's call. Unrealised value in tea?ДЄlan Jope, CEO, Unilever, says the review will see if there are ways to unlock value in the tea business: such as different ways of organising business partnerships or ownership structures. But the company says no decisions have been made and all options remain on the table. The review, however, will cover its entire tea business: including premium teas. UnileverвЂ™s Indian tea business also continued to see вЂstrong growthвЂ™ in 2019.Д«lack tea in developed markets, however, has seen volumes decline due to subdued consumer demand. The growing segments include premium black tea, black tea in emerging markets and fruit and herbal variants, and premium herbal tea brand Pukka. While it hasnвЂ™t provided a breakdown of how the tea category fared, it notes a division between the fortunes of the various tea categories.

In foods and refreshment underlying sales grew 1.5% with volumes down 0.2%. Unilever вЂ“ whose sales span food, beauty and personal care and home careВ вЂ“ saw underlying sales growth rise 2.9% in 2019 with 1.2% underlying volume growth. UnileverвЂ™s tea brands include PG Tips, Lipton*, Pukka Herbs, specialty Australian tea shop chain T2 and Pure Leaf*. Unilever CEO Alan Jupe says the company has done a lot of work in its в‚¬2.9bn ($3.2bn USD) tea portfolio (for example the acquisition of premium organic herbal tea business Pukka Herbs in 2017вЂ‹) but the вЂharsh realityвЂ™ remains that its core tea business is in the declining black tea sector. In developed markets, tea trends have been moving вЂdramaticallyвЂ™ away from traditional black tea and towards herbal teas and infusions, notes the company.

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